Client

Nfood is a new company with a century of experience. They fight for Norwegian palates and put family honor, knowledge, and love-of-food in their work. This family business originates from the Naustvik tree up in Vega Island and specializes in fish and wild animals from the northern region of Norway.

They specialize in wholesale and distribution for nordic food specialties, both from sea and land. A logistic partner for anyone dealing with fresh food, delivered from nature to restaurant kitchens all over the country.

Problem

After a fusion in 2008 between Naustvik and Domstein, two major companies within the seafood market. But only after just a couple of years after the deal was done, some of the Naustvik family members wanted out.

The new giant had too much bureaucracy and they felt that their focus shifted towards business and monetary streamlining, the passion for great food got put aside. Just being a small part of a large machine, with not much input on how and what to do.

Their lust for making quality over quantity made them leave, in search of a new venture where managing the complete production and distribution line was the goal. But now without the possibility to use their own well known family name; Naustvik.

Solution

Having a long and insightful history of the business, starting over from scratch was a nice challenge. They had a name to use, but it was a compromise since the fusion years before prohibited them from using their full name on the new company. The new name was simply N(for Naustvik), combined with food(their main product).

NFood aims to become the natural quality supplier of fish and game in the central and eastern areas of Norway. Their main focus is on environmental logistics which puts a high demand on every step of production. Therefore, this demand combined with their family legacy and long participation in the food industry has led to the trademark of NFood.

The identity therefore reflects both their minimum ecological footprint ambitions and their approach for a smaller family business with a personal happy and goodwill touch.

Agency

Sigarett Design

Client

NFood

Roles

- Art Direction
- Graphic Design
- Photography by Corey Arnold
- Web Design by Kaare Sattvedt
- CMS by Eivind Skjellum

Outcome

Identity, Stationary, Packaging & Web.

Year

2011